The Rise of Natural and Organic Makeup Brands

Great makeup does more than just make you look beautiful – it’s also good for your body and the planet. In recent years, trendsetting natural and organic makeup brands have been changing the industry with consciously made products. With these brands, you can feel comfortable knowing that you’re using safe, ethically sourced ingredients every time.

The Dangers of Conventional Beauty Products

Many of the ingredients in conventional beauty products can irritate the skin or even cause long-term health issues. One of the most crucial ingredient groups to avoid are parabens, which were traditionally used as preservatives to extend the shelf life of beauty products. Parabens can mimic the effects of estrogen in the body, causing breast cancer as well as hormonal issues. Other toxic ingredients to avoid include sulfates, phthalates, aluminum, and synthetic fragrances, all of which can cause irritation and have been linked to long-term health problems.

Top Natural and Organic Makeup Brands

100 Percent Pure

100 Percent Pure offers natural, ethically sourced products without toxic ingredients. All products are cruelty-free and most are vegan.

100 Percent Pure is a California-based company that focuses on offering products that are completely free of toxins. Many mainstream beauty products contain irritants that can have harmful long-term effects on the skin and body. They use natural fruit pigments in their makeup instead of dyes and other harsh colorants that can cause allergic reactions.

The 100 Percent Pure brand is also committed to fighting for effective social change. They do not use animal testing of any kind, and their ingredient sourcing process is set up to avoid sourcing ingredients from animals. Most of their products are currently vegan, and they are working towards becoming an all-vegan brand in the near future.

The brand partners with animal rescue and welfare organizations to help provide food to shelter dogs. They also are committed to offering environmental sustainability and work with Trees For The Future, an organization that promotes environmental welfare.

100 Percent Pure’s makeup line is known for its rich, nourishing formulas. Their makeup is very lightweight and is perfect for an everyday natural look. One of their most popular products is their Fruit Pigmented Ultra Lengthening Mascara, which contains green tea and berry extracts. This natural mascara nourishes the lashes, making them look long and defined, and also has a delicious berry scent as a result of the natural ingredients. While it isn’t waterproof, it is very durable and is designed to stay on all day.

Rejuva Minerals

Rejuva Minerals offers non-toxic, organic mineral makeup that is never tested on animals.

Founder Brenda Hyre created Rejuva Minerals after years of struggling to find makeup that didn’t irritate her sensitive skin. Instead of using harsh, irritating ingredients, Rejuva Minerals creates makeup products that are entirely mineral-based. The mineral formula is very gentle on the skin, and it doesn’t contain any talc or parabens. They also have several products that are specified mica and titanium dioxide-free, for those who have allergies to these specific ingredients. Their products are not tested on animals and come in eco-friendly packaging.Founder Brenda Hyre created Rejuva Minerals after years of struggling to find makeup that didn’t irritate her sensitive skin. Instead of using harsh, irritating ingredients, Rejuva Minerals creates makeup products that are entirely mineral-based. The mineral formula is very gentle on the skin, and it doesn’t contain any talc or parabens. They also have several products that are specified mica and titanium dioxide-free, for those who have allergies to these specific ingredients. Their products are not tested on animals and come in eco-friendly packaging.