A recent study conducted by ELS has unveiled the most significant health, fitness, and wellness trends of 2024. The report not only highlights the current popular terms but also makes predictions for the trends that will dominate in 2025.
As we approach the new year, it is evident that people are adapting to different approaches to their health, with varying goals in mind – some focusing on long-term wellness while others seeking quick results. To compile this data, keyword trends on TikTok were analyzed to identify the most prominent health topics gaining traction in 2024. Additionally, a forecasting tool was utilized to forecast the trends that are likely to take over in 2025.
2024 Wrapped: The 5 Most Popular Health and Fitness Trends
The year 2024 has witnessed a diverse range of health trends, showcasing innovative and sometimes unusual wellness practices. Here is a breakdown of the top trends, ranging from promising wellness practices to quick fixes that may not offer sustainable benefits.
1. Oatzempic – The Quick Weight Fix
Oatzempic has emerged as the leading health trend of 2024, with a remarkable 35,900% increase in searches globally. This oat-based craze is positioned as a natural alternative to Ozempic, a diabetes drug known for its weight-loss effects. While oats are a nutritious addition to any diet, relying on quick fixes like Oatzempic may not provide lasting results or support long-term health goals.
2. Morning Shed – “Uglier You Go to Bed, Prettier You Wake Up”
With a 23,900% surge in popularity, the “morning shed” trend encourages individuals to layer on skincare products at night and cleanse them thoroughly in the morning. While this approach may have its benefits, a balanced and nutritionally complete diet could offer more sustainable health benefits, including improved skin health.
3. Ricezempic – A Controversial Alternative
Ricezempic has seen an 18,900% increase in interest, aiming to replicate the weight-loss effects of the diabetes drug through a rice-based diet. However, like Oatzempic, there are concerns about the validity of these quick fixes, emphasizing the importance of sustainable health practices over temporary solutions.
4. Cortisol Face – Fighting the Effects of Stress
The term “cortisol face” has experienced a significant 15,348% rise in interest, shedding light on how stress impacts skin health. Many individuals are exploring ways to reduce cortisol levels through lifestyle changes and balanced diets, promoting stress reduction and overall wellness.
5. Jeffing – A New Take on Running
Jeffing, with a 10,088% increase, is a running technique that combines walking and jogging intervals. This approach makes running more accessible to beginners, allowing them to build stamina gradually and customize their runs according to their fitness levels, promoting long-term sustainability in fitness.
How to Recognize the True Intent Behind Health Trends
Not all health trends are created equal, and understanding their intent can help differentiate between those genuinely focused on improving wellness and those lacking long-term benefits or created for financial gain. Here are some differences between the 2024 trends:
Trends with Genuine Health Intent:
- Balkan Breakfast (6,792% increase): A traditional, nutrient-rich diet gaining popularity for its simplicity and balance.
- Winter Arc (1,012% increase): Seasonal wellness routines aligning with colder months.
- Dopamine Menu (308% increase): Diets and practices designed to boost mood through mindful food choices.
- Vibration Plates (234% increase): Devices promoting low-impact exercise for muscle tone and circulation, catering to diverse fitness needs.
Quick-Fix Trends to Approach with Caution:
- Protein Diet Coke (3,800% increase): Combining protein powders with sodas may lack nutritional balance.
- Dirty Soda (311% increase): Sugary beverages presented as quirky alternatives but not aligned with health-conscious goals.
Kyle Crowley, a nutrition expert at ELS, advises caution when following health trends driven more by marketing than science. Quick-fix trends often promise rapid results but may lack the necessary scientific backing for sustainable health. To avoid falling for health fads, thorough research, consultation with health professionals, and skepticism towards trends promising drastic outcomes are recommended.
Data Forecasts Biggest Health Trends Set to Soar in 2025
Looking ahead to 2025, several emerging trends are shaping the future with a strong focus on health and wellness. The top predictions emphasize actionable solutions for improved well-being:
- Cortisol Face (+130%): Stress reduction to combat skin issues.
- Vibration Plates (+82%): Muscle stimulation and enhanced circulation.
- Magnesium Oil (+60%): Stress relief and muscle relaxation.
Other trends gaining momentum include reformer Pilates, digital detox practices, and the incorporation of Brazil nuts into diets. These trends reflect a more balanced approach to health and wellness in 2025, prioritizing sustainability and stress management.
Unhealthy Trends to Watch Out For
While the upcoming year promises a shift towards health-conscious choices, some fast-fix approaches are likely to persist into 2025:
- Protein Diet Coke (+116%): Popular but lacking nutritional balance.
- Dirty Soda (+82%): Sugary beverages posing health risks.
- Carnivore Diet (+55%): A restrictive diet with potential deficiencies.
- Almond Mum (+50%): Extreme dieting behaviors that may be unhealthy.
In conclusion, the health trends of 2024 reflect a mix of sensible choices and quick-fix fads. As we enter 2025, prioritizing balanced and informed health practices will be crucial for long-term well-being. It is essential to approach health trends with caution, focusing on sustainable practices and scientific support for lasting results.